Targeting in Brand Building (Bill Harvey Perspective) | RBDR

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July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

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Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR:

1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research.

2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist.

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