Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.
On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com
The Confirmit 2012 Survey Software Study contains more information than any other source about what’s trending up, down and staying the same in the way we conduct research. RBDR summarizes some of the study highlights.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Over the weekend, two well known market research agencies were acquired. RBDR has the details. 2) Neuwirth Consulting President Sherri Neuwirth joins RFL Communications as a Contributing Editor and makes her first comments about research issues she saw at a recent conference.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
RFL Communications, Inc. 