Bob Lederer RBDR

Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

3D Virtual Reality for MR Arrives at 2020 Research (RBDR 9.25.2014)

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RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.
Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 20/20 Research Chief Innovation Officer Isaac Rogers explains how its new 3D Virtual Reality research methodology will expand research users’ capabilities and how the tool will ride the crest of consumers’ 3D virtual reality interest boom.

Bob Lederer RBDR

Mobile isn’t measurable. Get copy of Programmatic Marketing “Guide.” (RBDR 9.24.2014)

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RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Companies are enthused about mobile marketing, however their lack of measurement certainty is slowing more pronounced use. 2) A CMO Solution Guide to Programmatic Marketing is designed to help marketers master this new digital media placement productivity mechanism. (http://info.mediamath.com/CMO-Whitepaper_Download.html?utm_source=PR&utm_medium=PRNewswire&utm_campaign=CMOWhitepaper) 3) Suggestions about how to educate the C-Suite to properly understand and use social media.

Bob Lederer RBDR

More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) A study by Pursway shows that the abundant influx of new data is not improving the success rate of campaigns. 2) Direct marketers and CRM professionals have vastly different problems with Big Data. 3) The second annual Customer Experience Day is set for October 7

Bob Lederer RBDR

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.