Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it’s uploaded. To subscribe, click here.

Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

There’s no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the newest RBDR is uploaded. Click here.