Bob Lederer RBDR

Online data quality realities. 5 steps to get more from client MR projects. (RBDR 4.9.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Tabla Mobile Scott Weinberg’s blog re-examines online data quality through the plight of online panel companies. 2) InfoTools’ Patricio Pagani explains five key steps that client researchers can and should take with data collected in assigned projects. The reason: potentially valuable unused, unanalyzed data. This applies to new and past research work. (Link to these 5 steps: http://web.infotools.com/thanks-for-downloading-five-keys-unlocking-research-guide)

Bob Lederer RBDR

Kraft’s center-aisle initiatives. Unilever’s Sthanunathan on MR now & future. (RBDR 4.7.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Kraft reveals some of the things it is doing to the center aisles of retails outlets in order to juice up its marketing and sales. 2) Unilever SVP & CMI Stan Sthanunathan talks to Bob Lederer about current and future research tools and his special relationship with Unilever CMO Keith Weed.

Bob Lederer RBDR

Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.

Bob Lederer RBDR

Storytelling not natural for Analysts. Open-End Responses: Fact vs Fiction (RBDR 2.18.2015)

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To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Deloitte Analytics’ Tom Davenport takes on the issue of analysts needing to add storytelling to their repertoire – and their personal obstacles in accomplishing that. 2) Over 50% of marketers in a Leapfrog Marketing Institute study intend to move from channel- and marketing-focus to a true consumer focus. 3) Separating fact from fiction in the “open-end answer” research arena.

Bob Lederer RBDR

People Mag’s new survey tool. What happened to FB, Twitter during Super Bowl (RBDR 2.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) People Magazine’s new Style section giveaway is also a data collection tool from readers about their entertainment and beauty thoughts, plus about the publication itself. 2) Research Now has a new owner and uSamp has a new company name. 3) Facebook and Twitter released their respective Super Bowl 49 activity statistics. Both can make some claim of victory.