Bob Lederer RBDR

Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

February 14, 2017. Today on RBDR:

1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022.

2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research industry as a whole – and those that are struggling.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Bob Lederer RBDR

Nielsen Sells MR Assets, Harris Poll to Stagwell Group | RBDR

January 25th, 2017. Today on RBDR:

1) Nielsen sells certain custom research assets and the Harris Poll to Stagwell Group.

2) Several unique research insights from Boston Consulting Group’s Nadia Morozova from her attendance at the Market Research in the Mobile World conference in London.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Check out the link to Toluna’s “Communities Playbook” by clicking here.

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Bob Lederer RBDR

Rounding Up 2016’s Final Weeks in Research | RBDR

January 3rd, 2017. Today on RBDR, we feature a handful of news items that broke during the closing week of 2016:

1) The death of Louis Harris, one of the true research legends of the 20th century.

2) Polling questions persist: what percentage of Latinos voted for Clinton, versus Trump? Two studies show wide discrepancies.

3) Nielsen and Foursquare are partnering to learn HOW consumer exposure to online advertising leads to purchases in brick-and-mortar stores.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. Visit their website by clicking here.

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Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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