Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

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Bob Lederer RBDR

Tweets can’t project UK election either. Comcast sets “customer advocacy” metric. (RBDR 5.12.2015)

Today on RBDR: 1) Claims that a Twitter-based approach could be a better predictor of elections proved not to be the case in the UK last week. 2) Comcast says it is determined to boost its customer experience assessments and will, apparently, rely on Net Promoter Score as its most important metric. 3) Neurotechnology patents have been granted in stunning numbers since 2010, led by Nielsen and Microsoft.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

Bob Lederer RBDR

Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
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Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.

Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.