Bob Lederer RBDR

Fox abandons overnight ratings. Yahoo Mail may restrict ad blocking. (RBDR 11.23.2015)

Today on RBDR:

1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources.

2) Call it “revenge of the advertisers.” Yahoo Mail says it will test restriction of email service for individuals who use ad blocking.

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Bob Lederer RBDR

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

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Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

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Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

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Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Find it HERE.

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