Blank Discussion Guide Enables Crucial Missing Insights / RBDR

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March 21, 2022

Today on RBDR: On Jamin Brazil’s Happy Market Research Podcast, Mondelez Director of Insights and Analytics Nick Graham discussed how his qualitative research team’s successful use of blank discussion guides breached the gap of crucial consumer insights in spite of oceans of newly available data. (Podcast and transcript: https://happymr.com/nick-graham/?utm_source=rss&utm_medium=rss&utm_campaign=nick-graham)

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