Bob Lederer RBDR

MR, Marketer pay finally going up? Big Data is No Threat to MR (RBDR 11.12.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) A marketing recruitment study by the UK firm Hays shows great expectations by marketing departments, for pay increases in the field and for dynamic job movement . It may signal a global trend, including in the U.S. 2) Big Data expert Neil Seeman shares his insights about the actual threat it poses on the research business. (He does not see it as imposing.)

Bob Lederer RBDR

Crowdsourcing essentials. Facial emotion tested by BBC (RBDR 11.11. 2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) uSamp’s Jacob Tucker lays out three simple rules for effective use of Crowdsourcing. 2) After testing in the UK, Australia, Russia, BBC Worldwide will conduct a global test of facial emotion provided by CrowdEmotion. The goal: to try to make its program testing foolproof. 3) Text analytics is transforming Net Promoter Score into a viable research predictor at Jiffy Lube.

Bob Lederer RBDR

“Likely Voters” stumped pollsters. Is PPM Nielsen’s OOH solution? (RBDR 11.10.2014)

FREE email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. Subscribe: ow.ly/CfFWE

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) How U.S. pollsters may have so miscalculated the spread between winning and losing candidates last week. 2) Another 2014 election story is about the overabundance of digital data that candidates had in their election efforts–and how it went unused. 3) Nielsen may finally have a handle on OOH (out-of-home) viewing, using the Arbitron PPM system it acquired earlier this year.

Bob Lederer RBDR

Quant for brand tracking is dropping off. Low-key mobile MR benefits (RBDR 10.15.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Decode Marketing and brandgym have a study that says almost half of marketers do not have a quantitative brand tracking mechanism, leaving an unsurprisingly sparse percentage of them making brand decisions based on quantitative information. 2) Research Now’s Luke Sehmer points out several mobile device studies to document its importance in the research tool kit, while also pointing out several misconceptions about mobile’s research use.

Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.