Bob Lederer RBDR

Fulgoni discusses online ad fraud. NY Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR:

1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research.

2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

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Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

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