John Zogby Talks the Presidential Election | RBDR

November 15th, 2016. Today on RBDR:

One of research’s preeminent pollsters, John Zogby, speaks to RBDR about what happened one week ago in the U.S. presidential race. Find out why polling is becoming more and more like the rest of market research.

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Reaction to RFL’s Global Top 50. John Zogby on U.S. election polling variables. (RBDR 07.05.2016)

Today on RBDR: 1) We explore the reaction to RFL’s 2016 Global Top 50 Research Organizations.

2) In an exclusive interview with “Neo-Tribes and Tribal Analytics” author John Zogby, RBDR host Bob Lederer talks about the many variables at play for polling related to this year’s U.S. presidential election.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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