Today: 1) WARC reported J&J VP Global Strategic Insights Brenda Armstead explained a new MR approach that relies on a Millward Brown cross-company brand equity system for its consumer brands. 2) Anderson Analytics President Tom Anderson looked ahead 2 years into the future at text analytics and sees more domain expertise and industry-specific text analytics tools coming–and a drop off in Twitter- and Enterprise-minitoring. 3) Stanford University sociologist Clifford Nass, who spearheaded skepticism about the validity of information gathered from multi-taskers, died at 55.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.