Bob Lederer RFL Communications, Inc.

All the Ways Artificial Intelligence Benefits Market Research / RBDR

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March 28, 2022

Today on RBDR: Blogging about start-to-finish benefits of Artificial intelligence in a market research project, Analytics Insight leaves little doubt that it’s a new element in the MR department’s toolkit that deserves immediate consideration.

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Bob Lederer RFL Communications, Inc.

Participants’ Survey Frequency Certifies Online Sample Concerns / RBDR

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Today on RBDR: New statistical data demonstrates that the frequency of surveys taken by an alarming number of participants remains a major flaw in online sample quality.

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Bob Lederer RFL Communications, Inc.

Covid Impacting Market Research In New Ways / RBDR

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March 23, 2022

Today on RBDR: Rare Patient Voice President Wes Michael discusses how Covid initially impacted his company — and how it continues to change ways his sampling organization operates, some good, some bad.

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Bob Lederer RFL Communications, Inc.

Blank Discussion Guide Enables Crucial Missing Insights / RBDR

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March 21, 2022

Today on RBDR: On Jamin Brazil’s Happy Market Research Podcast, Mondelez Director of Insights and Analytics Nick Graham discussed how his qualitative research team’s successful use of blank discussion guides breached the gap of crucial consumer insights in spite of oceans of newly available data. (Podcast and transcript: https://happymr.com/nick-graham/?utm_source=rss&utm_medium=rss&utm_campaign=nick-graham)

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Bob Lederer RFL Communications, Inc.

Does $15B To Buy Nielsen Holdings Add Up? / RBDR

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March 17, 2022

Today on RBDR: Board member Elliott Management got its way (raising stock value) when it forced Nielsen Co. management to split the business in two and spin off Nielsen’s retail measurement side. Now, that same group on the board of the former Nielsen Media wants to buy the business with the same goal in mind. Does a proposed $15 billion price make sense?

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