Bob Lederer RFL Communications, Inc.

Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Bob Lederer RFL Communications, Inc.

Jeff Bezos: Amazon Has Had No Need for MR / RBDR

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April 15, 2019

Today on RBDR: In his 2019 report to shareholders, Amazon founder & CEO Jeff Bezos writes that market research would have had zero relevance to the company’s development of its foremost innovation, Echo, reminiscent of the similar attitude of Steve Jobs with Apple.

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Bob Lederer RFL Communications, Inc.

Novel Explanations for Causes of Consumer Behavior / RBDR

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April 11, 2019

Today on RBDR: In her new book, “Marketing Landmines,“ Karen J. Tibbals discusses her discovery of causes of hidden explosions that hurt brands. These revelations by the former pharmaco market researcher explained consumer behavior and have become a focal point in her business. (You can order “Marketing Landmines” on Amazon.com)

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Bob Lederer RFL Communications, Inc.

A Dealer’s Satisfaction Survey Will Drive Future Bias / RBDR

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April 3, 2019

Today on RBDR: Bob Lederer’s personal brush with a car dealer survey left him feeling very guilty about what happened to the service department executive who helped him and leaning towards not telling the full truth in future satisfaction surveys from that dealer…better stated as “bias.”

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Bob Lederer RFL Communications, Inc.

Instagram Research Reshaping Fashion, Beauty Marketing | RBDR

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April 2, 2019

Today on RBDR: Among elements that unalterably changed the research world, first came online surveys, followed by social media (probed by researchers to cull for otherwise undetectable insights). Now, does Instagram have the power to reveal how fashion and beauty marketers should reshape how they interact with their consumers? Some say, “Yes.”

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