Bob Lederer RFL Communications, Inc.

Bill Harvey’s Future of Market Research (Part 1) | RBDR

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July 10, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies has taken the time to consider the future of market research. Today, he shares his thoughts about foreseeable considerations that will have a big impact on the future of research.

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Bob Lederer RFL Communications, Inc.

Continuing Heavy VC And Private Equity Investment in Data/Insights Biz / RBDR

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June 18, 2019

Today on RBDR: Venture Capital and Private Equity investment in data and insights industry entities continue strong, if under the levels seen earlier in the decade. A total $2.89 billion was invested by venture capital or private equity in 2018, according to Pitchbook.

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Bob Lederer RFL Communications, Inc.

Issues Swirling Around Salesforce.com – Tableau Software Deal / RBDR

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June 17, 2019

Today on RBDR: Salesforce.com’s estimated $15.7 billion all-stock acquisition of Tableau Software (the #12-rated company on RFL’s Global Top 50 Research Organizations in 2018) was a must-do for both organizations, according to several people in the know.

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Bob Lederer RFL Communications, Inc.

Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Bob Lederer RFL Communications, Inc.

Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

Regularly watching RBDR? Is it informative and entertaining? Feel any tinge of guilt about what you are receiving for nothing? As many others have, you can demonstrate your appreciation with support based on you can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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