MRx – Page 73 – RFL Communications, Inc.

October 24, 2019October 23, 2019 Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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September 30, 2019September 29, 2019 Bob Lederer RFL Communications, Inc.

MR Agencies Need To Shift Focus To Social Messaging / RBDR

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September 30, 2019

Today on RBDR: Market research always wants to maintain (even strengthen) its relevance to corporate clients. Many believe it is time for market research agencies to shift their focus to where expanding numbers of people are spending their time – social messages (using apps). Rival Technologies’ Andrew Reid explains.

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September 19, 2019September 18, 2019 Bob Lederer RFL Communications, Inc.

Q3 2019 Research Market Hiring Conditions / RBDR

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September 19, 2019

Today’s RBDR: The latest research industry hiring trends, possibilities and conditions from Reeve Associates’ Phil Reeve are reviewed by RBDR.

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September 18, 2019October 27, 2019 Bob Lederer RFL Communications, Inc.

What You Probably Didn’t Know About AI-Driven MR / RBDR

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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September 11, 2019September 10, 2019 Bob Lederer RFL Communications, Inc.

MR Analyst Ranked #36 Most Promising Career (of 800) / RBDR

Today’s RBDR: The evidence continues to build about the attractiveness of a research career as a terrific option for high school and undergrad students. It comes from a Wall Street Journal ranking of best U.S. occupations through 2028, which based on projected annual openings and median salaries, shows MR Analyst is #36 (out of over 800!).

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