Bob Lederer RFL Communications, Inc.

Marketers Better Appreciate 4 Unique MR Skills/ RBDR

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March 2, 2020

Today on RBDR: It’s no secret that numerous marketers don’t have or make limited or no use of market research or their MR departments. S2 Research’s Matt Seltzer detailed for RBDR four unique market research contributions to marketing success.

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Bob Lederer RFL Communications, Inc.

In-Store Display Measurement Needs Closer Look

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February 27, 2020

Today on RBDR: Based on his 21st century measurement and analytics experience, after 30 years in the field Gary Angel’s expertise is non pareil. His upcoming video series for RBDR – “The Measurement Minute” – will delve every Thursday on philosophies and glossy technical tools that measure in-store attraction and impact of displays.

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Bob Lederer RFL Communications, Inc.

Ikea Cedes Customer Data Control to Consumers / RBDR

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February 26, 2020

Today on RBDR: Ikea is following the lead of two earlier clothier companies in voluntarily ceding near-total control of customer data to the consumers who Ikea has collected data from.

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Bob Lederer RFL Communications, Inc.

Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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Bob Lederer RFL Communications, Inc.

What European MRers Think About 3 Key Issues / RBDR

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February 24, 2020

Today on RBDR: At an MRA Forum in London last month, some of Europe’s best researchers from companies of all sizes expressed themselves about the industry today and its future. Confirmit SVP Wale Omiyale provides important details.

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