Bob Lederer RFL Communications, Inc.

A Big Idea For Covid-19 Research: “Extreme Creativity” / RBDR

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June 15, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck provides specifics of what the company did to create insights for the new normal through solutions built around the idea of extreme-creativity. The key element: InSights Consulting’s proprietary 400,000-person community of “extreme” creative people.

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Bob Lederer RFL Communications, Inc.

Never-Better Consumer Attitude Towards Brands / RBDR

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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Bob Lederer RFL Communications, Inc.

Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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Bob Lederer RFL Communications, Inc.

Unrealistic to Expect Major MR Change From Covid / RBDR

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June 9, 2020

Today on RBDR: Kantar (Consulting Group) Chief Knowledge Officer J. Walker Smith spotlights for researchers two times when consumers experienced major disruptions in the last 20 years. He says it may indicate less change among consumers than expected from the Coronavirus.

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Bob Lederer RFL Communications, Inc.

Insites Consulting’s Wise Covid-19 Steps / RBDR

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June 8, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck explains the productive steps the agency took with its stakeholders as quickly as it could when the Coronavirus hit.

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