Bob Lederer RFL Communications, Inc.

Case History: Integrating Product and Personal Motivations / RBDR

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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Bob Lederer RFL Communications, Inc.

With Covid, Great Ad Research Is Even More Vital / RBDR

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October 5, 2020

Today on RBDR: Brian Jacobs and Associates founder Brian Jacobs says that testing of creative advertising had become lax enough before the coronavirus hit, but if the goal is great advertising the environment under Covid-19 makes the need for ad testing even more preferable.

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Bob Lederer RFL Communications, Inc.

Retail Data Which Has Gained Importance During Covid / RBDR

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October 1, 2020

Today on RBDR: Eli Korn, Chief Operating Officer of National Retail Solutions, explains how and why his enterprise and retail transaction data output has been one of the few research beneficiaries of the Coronavirus.

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Bob Lederer RFL Communications, Inc.

Coronavirus-Era Research Project Adds Tik Tok / RBDR

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September 30, 2020

Today on RBDR: Ennio Armato, Branch Manager for IFF in Palermo, Italy, speaks about the research he did during Coronavirus. It used “Alexa,” the voice assistant (VAI or Voice Assisted Interview methodology), plus social sampling (finding and interviewing respondents using sponsored posts on social networks). Tik Tok was added to reach young people.

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Bob Lederer RFL Communications, Inc.

“New Normal” MR Meetings Could Stick After Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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September 29, 2020

Today on RBDR: Will Covid have a lasting impact on research conferences? One industry source has little doubt that for the foreseeable future, the current new normal, featuring virtual conferences — and maybe very limited live attendance — will hold firm.

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