Bob Lederer RFL Communications, Inc.

Fraud Is Undeterred Online Data Quality Problem / RBDR

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October 15, 2020

Today on RBDR: Data Quality Consultant Efrain Ribeiro speaks to RBDR about online data quality’s greatest problem: fraudulent respondents and responses. Sadly, he does not see an immediate or comprehensive answer.

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Bob Lederer RFL Communications, Inc.

Zoom May Not Be Research’s Best Qual Option / RBDR

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October 14, 2020

Today on RBDR: Feeling Mutual’s Tom Woodnut explains why there are better qualitative research alternatives to Zoom for researchers: mobile qualitative. He details why.

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Bob Lederer RFL Communications, Inc.

Corrections As In-Person Qual Moves Online / RBDR

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October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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Bob Lederer RFL Communications, Inc.

Research’s New Normal As It Moves Through Covid / RBDR

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October 7, 2020

Today on RBDR: Sherry Fox, a career global-insights strategist with over four decades of market research experience, describes the Coronavirus-imposed new normal that might have lasting impact.

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