Bob Lederer RFL Communications, Inc.

Solving Problems Exposed By 2020 Election Polling / RBDR

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November 10, 2020

Today on RBDR: John Zogby Strategies’ John Zogby discusses what pollsters like himself did and, perhaps, should have done differently in their work leading up to the 2020 Presidential Election.

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Bob Lederer RFL Communications, Inc.

3-Step Plan For Overlooked Data Quality Problems / RBDR

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November 9, 2020

Today on RBDR: Grey Market Research and Consulting LLC President Ron Sellers adds to his prior commentary about data quality situations. They can be easy to overlook under extreme price and timing pressures imposed on every research project. He suggests a three-step process to deal with many common problems.

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Bob Lederer RFL Communications, Inc.

6 Ways Your Survey Research May Mislead You / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 21, 2020

Today on RBDR: Ron Sellers, President at Grey Matter Research & Consulting, LLC, discusses “6 Ways Your Survey Research May Be Misleading You,” with special emphasis on three of the issues. One stunning conclusion: “We estimate 40 to 50% of responses in a typical online survey is complete trash.” (Email Ron@GreyMatterResearch.com to obtain a free copy of this study.)

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Bob Lederer RFL Communications, Inc.

This Research Client Is Serious About Data Quality / RBDR

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October 20, 2020

Today on RBDR: Ferrero North America Vice President of Consumer and Shopper Understanding Charles Guilbeau discusses client responsibility in demanding industry-wide data quality

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Bob Lederer RFL Communications, Inc.

IRI’s FREE Covid-Era CPG Forecasting Data / RBDR

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October 19, 2020

Today on RBDR: IRI Strategic Analytics President KK Davey explains that the new IRI CPG Demand Index™ Forecast service (available to all businesses, even non-IRI clients) focuses on grocery categories during Covid. Forecasts are predicated on the impact of complex, interdependent factors, including pandemic trends, consumers, lifestyle shifts, shopper channels, employment and income growth.

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