Bob Lederer RFL Communications, Inc.

Bob Lederer’s Research Perspective for 2021 / RBDR

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January 4, 2021

Today on RBDR: As we enter 2021, RBDR Producer Bob Lederer offers his projections for the new year, noting three upcoming phases for research to adjust to.

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Bob Lederer RFL Communications, Inc.

Obvious, Fixable Data Quality Issues / RBDR

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December 17, 2020

Today on RBDR: In the final RBDR for 2020, we return to detail about data quality because no matter the environment facing research, there can be no scrimping on data quality. (Link to Grey Matter Research & Harmon Research study: https://greymatterresearch.com/still-more-dirty-little-secrets-of-online-panels/)

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Bob Lederer RFL Communications, Inc.

Unilever’s Sthanunathan: New Rules For Insights Leadership / RBDR

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December 16, 2020

Today on RBDR: Unilever EVP of Consumer and Market Insights, Stan Sthanunathan, spoke on the Yale-Ipsos Think Tank webinar about what the future of market research looks like.

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Bob Lederer RFL Communications, Inc.

Qualtrics Shares Its 2020 Covid-Research Facts/ RBDR

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Today on RBDR: Qualtrics has released its report on facets of how Covid-19 impacted the market research industry in 2020. It contains fascinating, previously only-speculated facts and figures.

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Bob Lederer RFL Communications, Inc.

British Companies’ Fading Interest in MR / RBDR

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December 14, 2020

Today on RBDR: Client reliance on the British market research industry has been on a downward slope since 2015, and the Coronavirus has only worsened the situation.

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