Bob Lederer RFL Communications, Inc.

GOP Mastermind Luntz Swears Off Focus Groups / RBDR

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Today on RBDR: The leading GOP pollster and master strategist, Frank Luntz, expressed dismay late last week about continuing to conduct virtual focus groups. He says he can not deal with the vitriol and unwillingness to deal with truth and facts. (Scene of the disruption in Luntz’s virtual focus group with Trump and Biden voters: https://twitter.com/i/status/1351926985405001732)

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Bob Lederer RFL Communications, Inc.

Study Says 2021 Will Awaken UK MR / RBDR

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January 27, 2021

Today on RBDR: Market research budgets for UK companies have been on a continuous downward trend over the past five years, according to IPA Bellwether. But a study from Censuswide reports 75% of UK companies will increase their research budgets in 2021.

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Bob Lederer RFL Communications, Inc.

Consumer Insights Have Prepped CPG For 2021 / RBDR

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January 26, 2021

Today on RBDR: I asked many research providers throughout 2020 about which Coronavirus-driven consumer trends would stick long-term. The first evidence of what is sticking and the contribution research has made inside major CPG companies to understand changing consumer behavior due to Covid-19 is now clear.

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Bob Lederer RFL Communications, Inc.

Digital Media Measurement Considers ARF for Progress / RBDR

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January 25, 2021

Today on RBDR: In its relatively short history, different suggested modes of digital measurement have broadly expanded. Now, it has been agreed that ARF will be the beacon through which on-going digital measurement will be established and carried through. ((Two relevant links: 1) https://www.mediavillage.com/article/arf-media-model-illuminates-current-wfa-and-mrc-initiatives/…2) https://www.rmt.solutions/arf-model.html)

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Bob Lederer RFL Communications, Inc.

Denny’s Three Profitable Covid Marketing Changes / RBDR

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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