Bob Lederer RFL Communications, Inc.

Bill Harvey’s Substitute For “Moveable Middle” Ad Targeting / RBDR

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May 12, 2021

Today on RBDR: Media research guru Bill Harvey praises the work of fellow media researcher Joel Rubinson and his new “Moveable Middle” targeted advertising concept. But Bill has some slightly different ideas about the most effective means at our disposal for ad targeting.

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Bob Lederer RFL Communications, Inc.

Covid Taught Consumers To Use & Prefer Digital / RBDR

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May 10, 2021

Today on RBDR: Much of what Covid did to consumers and their behavior is not going to disappear when the virus is brought completely under control. Thus, marketers will need to account for that. Bloomreach co-founder and CEO Raj De Datta’s upcoming book, “The Digital Seeker,” explains this in detail.

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Bob Lederer RFL Communications, Inc.

Unilever Rules That Led to Stan Sthanunathan’s Success / RBDR

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May 6, 2021

Today on RBDR: Stan Sthanunathan, Unilever EVP of CMI, as he winds up his research career this month happily shares some of his most vital learnings. We at RBDR wish him the best of retirements.

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Bob Lederer RFL Communications, Inc.

IRI & The Consumer Info Evolution During Covid / RBDR

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May 5, 2021

Today on RBDR: Information Resources, Incorporated President – Market & Shopper Intelligence Jeremy Allen considers information choices that IRI customers may be seeking as the U.S. moves towards a point where the Coronavirus is no longer a major factor.

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Bob Lederer RFL Communications, Inc.

Coming Consumer Trends After Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 4, 2021

Today on RBDR: Marketers always look ahead and chart plans for the future based on a laser focus on emerging consumer trends. RBDR summarizes some of the post-pandemic consumer trends projected by presenters at the TMRE Future Trends Summit.

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