MR’s Funniest Focus Group Videos (This Afternoon) / RBDR

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June 10, 2021

Today on RBDR: Today’s “itracks Qualitative on Tap!” event is one of the most interesting and unusual ways to spend this afternoon. Within this 90-minute event are 15 minutes devoted to seven (7) of the funniest focus group videos. (Attendees will pick the funniest.)

Today’s RBDR features itracks President Dan Weber sharing his most memorable focus group event.

“itracks Qualitative on Tap!” will be an amazing new online experience, especially if you are tired of Zoom or webinars.

It’s on REMO, the revolutionary online interactive virtual platform, today: 3-4:30 PM EDT / 12-1;30 PM PDT.

Here’s the link to attend the event: https://www.itracks.com/qualitative-on-tap-june-10th/.

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Are MR Businesses Returning To The Office? / RBDR

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June 8, 2021

Today on RBDR: Jon Last, President of Sports & Leisure Group Research, decided in April 2020 to launch a “Back to Normal Barometer Study.” its goal was to help company decision-making as the Coronavirus’ impact on businesses ebbs. Today, he explains the “Back to Office” movement.

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“Category Choice Architecture”: Retailers’ Salvation / RBDR

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June 7, 2021

Today on RBDR: Vista Grande Strategy Vice President Susan Stacey explains why in these already complex times there is a need for retailers to consider reapportioning their products and quantities – and update their shelf positioning.

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More Engaging Question “Types” For Better Survey Experiences / RBDR

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Today on RBDR: E2 Research Services’ Chief Research Officer, Annie Pettit, blogged eight ways for researchers to elevate respondent engagement by making minor adjustments in their questionnaires. (Link to blog:https://e2eresearch.com/home/category/toolkit/research-insights/)

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Pandemic Consumer Changes That Will Be Permanent / RBDR

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June 2, 2021

Today on RBDR: Matthew Schwartz, Senior Manager of Marketing Communications at the ANA, reports on a study that states a majority of people believe the pandemic will lead to permanent changes at work and home. Here are a few of those changes to note.

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