Bob Lederer RFL Communications, Inc.

Why A/B Digital Ad Testing Is No Silver Bullet

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June 29, 2021

Today on RBDR: Zappi Director of Marketing Content Katie Sweet explains for the benefit of digital advertisers why very popular A/B testing is not the silver- bullet ad-testing procedure some marketers think it is.

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Bob Lederer RFL Communications, Inc.

Teenage & Kids Qualitative, Done Right / RBDR

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June 28, 2021

Today on RBDR: Litbrain Qualitative Research Consultant Pam Goldfarb Liss tells RBDR viewers her three rules for qualitative research with teenagers and kids.

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Bob Lederer RFL Communications, Inc.

Layered Data Quality Steps Boost Data Quality / RBDR

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June 24, 2021

Today on RBDR: The research industry’s quest for reliable data quality is never ending. No solution has been proposed or approved across the board, however a new layered concept was introduced in a white paper from Rep Data, Research Defender and DM2. (Link to the white paper: http://repdatallc.com/s/Data-Collection-Techniques-for-Quality-Outcomes-r83y.pdf)

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Bob Lederer RFL Communications, Inc.

PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Bob Lederer RFL Communications, Inc.

Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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