Bob Lederer RBDR

MR procurement is changing. Recruiting, retaining younger MRers (RBDR 11.24.2014)

Receive a FREE email with links to the new RBDR, every Monday – Thursday. Go to ow.ly/CfFWE

Sponsored by 2020 Research, helping you do better research.

2020 Research knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) Procurement departments are altering their focuses, according to a Genpact Ltd. study. (Link to the study: http://www.prnewswire.com/news-releases/genpact-survey-chief-procurement-officers-strategic-perspectives-and-operating-model-struggles-differ-from-their-peers-283033911.html)
2) TNS’ Preriit Souda and Yum Restaurants’ Rajan Rajna discussed recruiting and retaining youth into market research at ESOMAR’s Annual Congress. They discussed the subject with RBDR.

Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

FREE email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. Subscribe: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.

Bob Lederer RBDR

Impact on MR interests from GOP Senate. Biz finding social media use. (RBDR 11.4.2014)

Subscribe to our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.

Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

Subscribe to our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.