Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

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Bob Lederer RFL Communications, Inc.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Gartner tells tech: focus on Silver Surfers; Amy Shields on MRA Code (RBDR–11/04/13)

Today: 1) Gartner Inc.’s new “maverick” research advises technology marketers to pay way more attention to “Silver Surfers,” middle and older-aged consumers. 2) MRA Director of Research Amy Shields explains aspects of the organization revised code of Market Researcher Conduct.

Sponsored by Precision Opinion (http://www.precisionopinion.com), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Facebook (fans) criticize Forrester; ARF inaugurates Erwin Ephron Demystification Award; KAO Corp. VP-MR Christian Kane dies at 51 (RBDR–10/31/13)

Today: 1) Its many defenders leap to Facebook’s defense following Forrester Research’s highly critical (some call it “brutal”) analysis of Facebook’s marketing prowess for clients. 2) ARF announced it will inaugurate an award in honor of Erwin Ephron. 3) KAO Corporation VP of MR, Christian Kane, has died.

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Bob Lederer RFL Communications, Inc.

Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

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