Bob Lederer RFL Communications, Inc.

MIT’s inFORM intro could be great MR tool; Using NodeXL for your social media MR (RBDR–11/20/2013)

Today on RBDR: 1) Three MIT researchers have created inFORM, a device that can physically render digital 3D content to people at remote locations. What a great potential research tool, even if it may be somewhat in our future. 2) Multivariate Solutions’ Michael Lieberman explains how he has applied NodeXL in his research work. (YOU WILL WANT TO EXPAND THE VIDEO TO FULL SCREEN TO SEE MICHAEL’S SUPPORTING GRAPHS.)

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

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Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell projects ad businesses in 2018; Freshminds’ CEO Carolyn Plumb says client MRers need to make 3 changes; Texas A&M prof says more stringent MR statistical standards are needed

Today: 1) WPP CEO Martin Sorrell gazes at the advertising business five years from now and says WPP agencies will focus more on research, data and CIOs. 2) Freshminds’ Carolyn Plumb asserts that client market researchers need to make three important changes in the way they function internally. 3) Texas A&M professor & statistician Valen Johnson says statistical standards used to judge the soundness of research efforts need to be made more stringent.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Nielsen begin Arbitron layoffs; 2020 Research’s “Virtual (Facebook) Intercept;” researcher John Anderson dies (RBDR-11/18/2013)

Today: 1) Nielsen told analysts about $20 million synergies when it bought Arbitron. Now, it is laying off many of those employees. 2) 2020 Research’s new “Virtual Intercept” technology and program brings emphasis to video research, including the ability to interview a company’s Facebook friends. 3) John Anderson, for over three decades the MR Manager for BCBS of RI, died.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

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