Today: 1) Act-On Software projects a Big Data evolution in 2014 in which marketing zeroes in on several important elements it can provide. 2) In a not-to-be-missed interview, marketing Black Ink guru Jeff Winsper discusses marketing’s relationship with market research and how MR can elevate its internal status.
Sponsored today and this week by uSamp (http://www.usamp.com), The Answer Network, offering technology solutions and survey respondents for consumer and business insights.
Today: 1) The Motley Fool Wall Street analyst Jamal Carnette re-evaluates Twitter’s investor value based on its unusually strong Research & Development spending, 2) A look ahead at the 2014 Super Bowl and, for many viewers of the game, its commercials.
Sponsored today and this week by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.
Today: uSamp SVP Mobile Business Solutions Lisa Wilding Brown reveals to RBDR viewers that many clients are planning to make mobile research a much larger portion of their research investment in 2014, she explains why that is the case and she touches on misconceptions about mobile research.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.
Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.
And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.
Check out these links:
•http://www.nuancecoding.com/aboutus/announcements.html
RFL Communications, Inc. 