Lightspeed Client Promotion to Coax More Mobile Surveys | RBDR

May 22, 2017. Today on RBDR:

1) Lightspeed Research is running client promotion to incentivize their clients’ expansion of mobile research for surveys.

2) The DMA joins Vizio in a defense against federal charges of Vizio violations of the Video Privacy Protection Act.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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Rolling the Dice on Growth in Mobile Panel Work | RBDR

April 27, 2017. Today on RBDR:

The state of California has incentivized MrFour Mobile Research to the tune of a $680.000 tax credit if it adds 77 full-time jobs between 2017 and 2022. Co-founder and CEO Chris St. Hilaire explained to us why that won’t be a difficult goal to achieve.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

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WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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