Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management […]

MR: be brand-focused despite shiny toys; Mkters pressured for data; China’s WeChat (RBDR–5/21/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com Today: 1) Mondelez Asia Pacific Director of Brand Strategy Michael Chadwick believes market researchers are allowing their attraction to new market research technology bells and whistles […]

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