Bob Lederer RBDR

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

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Bob Lederer RBDR

Goodbye CAB, Hello Video Ad Bureau. New reasons to like Mobile MR. (RBDR 5.20.2015)

Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.

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To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
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