Bob Lederer RBDR

Microsoft Pulse additions. Viacom’s cable data. Fledgling brands’ ideal focus. (RBDR 03.10.2016)

Today on RBDR:

1) Microsoft Pulse adds new video research component.

2) Viacom says it intends to drastically change and improve the cable buying process by offering and applying new, targeted audience segment data.

3) A brand that is not doing well should pay special attention to the habits of its users, not traditional considerations like positioning and market segments, claims a University of Texas professor.

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Bob Lederer RBDR

FocusVision sold. Microsoft Pulse launches. 3 RFL Client of Year Awards. (RBDR 12.16.2015)

Today on RBDR:

1) FocusVision is acquired by a Swedish private equity group, EQT.

2) Microsoft Pulse launches as a new FREE multi-purpose research tool. Its head, Dritan Nesho explains its new research empowerment.

3) RFL “Client of the Year Awards” are announced for Research innovation, Online Communities and Online Panels.

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