Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Harvard alumni study spreads its academic & corporate wings. (RBDR 2.10.2016)

Today on RBDR: Market Strategies’ custom project for Harvard University to learn the success of its alumni proved so successful and interesting that it has obvious potential with any universities and, even in a different way, with major corporations.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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Bob Lederer RBDR

Free Advanced Learning. Client of the Year: Gamification. Solution to Supermarket Out of Stocks? (RBDR 12.10.2015)

Today on RBDR:

1) Every business has an opportunity to try out a FREE story-based insights and analytics tool through the end of December. Find the offer at this link.

2) RFL Communications’s 2015 Client of the Year Award for Gamification goes to Salesforce.com‘s Wendy Close.

3) A vexing supermarket retail problem, Out-of-Stocks, which also throws off sales & profit brand projections, may have a long-sought solution.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Human brains: not M or F. Client of the Year: Crowd Science. New OOH measurement. (RBDR 12.9.2015)

Today on RBDR:

1) A Tel Aviv University study shows that brains anatomies are not predominantly male or female.

2) Civic Science presents National CineMedia and VP Sunil Soman as “Client of the Year Award” winner for 2015 in the Crowd Science research category.

3) The Traffic Audit Bureau for Media Measurement is readying to test a strongly enhanced Out of Home advertising measurement system that reflects advances in research since its last version in 2010.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Snapchat avoids targeted ads. Client of the Year Awards. Eye tracking panel. (RBDR 12.8.2015)

Today on RBDR:

1) Snapchat made the decision not to provide targeted advertising, and the pressure is growing to change that decision.

2) KL Communications’ presents Con Edison and its Kristen Murphy as “Client of the Year Award” winner for 2015 in the Co-Creation research category.

3) Tobii and Adssets will launch a continuous eye tracking panel, said to be the first of its kind.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.