Bob Lederer RBDR

Quant for brand tracking is dropping off. Low-key mobile MR benefits (RBDR 10.15.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Decode Marketing and brandgym have a study that says almost half of marketers do not have a quantitative brand tracking mechanism, leaving an unsurprisingly sparse percentage of them making brand decisions based on quantitative information. 2) Research Now’s Luke Sehmer points out several mobile device studies to document its importance in the research tool kit, while also pointing out several misconceptions about mobile’s research use.

Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.

Bob Lederer RBDR

Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.

Bob Lederer RBDR

B2B cos. knowingly misapplying insights. Top uses of text analytics. (RBDR 9/11/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) B2B companies are, bizarrely, misusing a lot of their available insights in trying to do business with their customers. 2) A questionnaire with users of text analytics shows a one top-heavy use of the information. 3) Google public meetings throughout Europe interact with consumers about compliance with EU court mandates about privacy.

Bob Lederer RBDR

Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.