Bob Lederer RBDR

Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Bob Lederer RBDR

Mobile devices dominate internet traffic. IBM Watson’s customer engagement aims. (RBDR 11.03.2016)

Today on RBDR:

1) What Zenith media agency’s discovery about escalating dominance by mobile devices of Internet traffic means for the research field.

2) IBM’s Watson Virtual Agent launches as a tool for brands to boost their customer knowledge and then improve customer engagement.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

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Bob Lederer RBDR

Trump stiffs pollster. Mrktrs file suit on Facebook. Next Gen MR Award winners. (RBDR 11.02.2016)

Today on RBDR:

1) Surprise! Republican presidential nominee Donald J. Trump has apparently stiffed his pollster, refusing to pay more than three-quarters of a million dollars.

2) Plus, three marketers file a class action lawsuit against Facebook for under-delivery of viewing time for their video advertisements.

3) Finally, we detail for you this year’s Next Generation of Market Research Award winners.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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