Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

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Bob Lederer RBDR

Online panel offers access to brand creatives. WSJ Media Rating Council profile (RBDR 3.10.2015)

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Today on RBDR: 1) An 180,000 personal online panel includes creative brand professionals who can be tapped by Springleap customers for knowledge and expertise. 2) The Wall Street Journal’s profile of the Media Rating Council is a worthwhile read. (http://blogs.wsj.com/cmo/2015/03/05/the-most-powerful-player-in-media-youve-never-heard-of/)