“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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