Warning! Studying behavior via social media misleads! RBDR’s Dashboard Award. (RBDR 12.3.2014)

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On today’s RBDR: 1) A study from McGill University and Carnegie Mellon cautions researchers about the danger of tracking consumer behavior using social media. The reason: how easy it is to skew social media data. 2) RBDR names the winner in the Dashboard category for our new RBDR Client of the Year Award series.