Grenville: Necessity for Device Agnostic Surveys | RBDR

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July 25, 2018. Today on RBDR:

MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.

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Essential Questions to Ask About Project Sample | RBDR

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February 5, 2018. Today on RBDR:

MARU/Matchbox Managing Director of Marketing Communities Rob Berger spells out the company’s considered wisdom about elements to focus on in the realm of data quality.

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Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

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