Bob Lederer RBDR

Dramatic, Evolutionary Change to Hit Client, Agency MR | RBDR

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February 21, 2018. Today on RBDR:

Vision Critical CEO Scott Miller blogs about how businesses transforming their marketing into an entirely customer focus is changing research. He notes several major and positive data usage alterations by brands–and reaches important client research department and research agency conclusions about what is ahead.

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Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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