Bob Lederer RBDR

Twitter tells gov’ts ‘no’ to Dataminr. 5 market adaptability tips. (RBDR 05.11.2016)

Today on RBDR:

1) Twitter announces that it will not allow government agencies to use Dataminr, a privately-owned social media data analytics platform that it has a 5% stake in.

2) With the path that customers take in a state of constant change, Scott McFarland suggests five steps that marketers should follow to be effective against your prospects being bombarded with so many different types of marketing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

Twitter expanding character limit? 10 Awesome Mktg Tools. (RBDR 01.07.2016)

Today on RBDR:

1) Multiple reports claim Twitter management is strongly considering an expansion of its 140-character limit. What might this mean for market researchers?

2) RBDR recommends you read “100 Awesome Marketing tools You Should Know About,” by Sal Partozi and published by Business2Community.com. Click the link to read it here.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy. Find it here.

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Bob Lederer RBDR

Cambiar survey highlights MR developments. Facebook’s legal struggles with data. (RBDR 10.29.2015)

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Today on RBDR:

1) Cambiar’s 4th Annual Future of Research Survey tells some important things about the state of client research departments.

2) An overview of Facebook’s good and potentially bad legal experiences this week.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s website to see their articles and case studies, in order to maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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