Bob Lederer RBDR

SM Becomes #1 Tool for Marketers’ Launches | RBDR

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR

Market Research a Top Innovation Area | RBDR

Monday November 7th, 2016. Today on RBDR:

1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation.
2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Emotion Analytics’ Multi-MR uses. Mkters’ Macro adds Micro info role. (RBDR 09.15.2016)

Today on RBDR:

1) The Israeli business Beyond Verbal claims to offer three research-related capabilities that delve more deeply than ever before into verbal communication.

2) Marketing’s traditional Chief Macro Officer is adding the responsibility of Chief Micro Officer, says Unilever’s CMO Keith Weed.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)

Today on RBDR:

1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users.

2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple of the problems are all about metrics.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. You can read it by clicking here.

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Bob Lederer RBDR

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.