Forget Doubters: 1% of Mktg Budget For MR Is Sensible / RBDR

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May 16, 2022

Today on RBDR: Aussie brand consultant and former marketing professor Mark Ritson blogged for Marketing Week concerning the sagacity of corporate research departments devoting 1% of their marketing budget to MR and conducting fresh, annual research on key business subjects.

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Coca-Cola Retrenched During Covid (to Pepsi’s benefit) / RBDR

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August 19, 2021

Today on RBDR: Yesterday, RBDR discussed the decisions that Procter & Gamble made with respect to the Coronavirus outbreak. Today, a look at why Coca-Cola Company, in spite of its vast global marketing resources, took the opposite path taken by P&G.

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Why P&G Broke All Covid Marketing Norms / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 18, 2021

Today on RBDR: With every economic downturn, so-called marketing experts counsel marketers to maintain, maybe increase their marketing spend and to prepare future plans for the market when it is humming again. P&G understood that, followed the advice, and benefitted as competitors did not act in kind.

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British Companies’ Fading Interest in MR / RBDR

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December 14, 2020

Today on RBDR: Client reliance on the British market research industry has been on a downward slope since 2015, and the Coronavirus has only worsened the situation.

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Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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