Bob Lederer RBDR

B2B Mktg Study Shows Self-Defeating Voids | RBDR

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August 2, 2018. Today on RBDR:

It refers only to B2B in Australia (so its results could be seen as a B2B industry microcosm or an outlier), however the 2018 Green Hat B2B Marketing Outlook primarily paints an unimpressive picture for all but best-in-class companies.

Find the original report here: https://www.marketingmag.com.au/hubs-c/feature-best-of-b2b-green-hat/

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Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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