Bob Lederer RFL Communications, Inc.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50” (RBDR–7/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.

Bob Lederer RFL Communications, Inc.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.

Bob Lederer RFL Communications, Inc.

P&G creative ad process revealed; Salesforce.com’s new R&D (RBDR–7/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A person familiar with Procter & Gamble’s advertising agency creative review process shares some of its most effective components. 2) Salesforce.com’s $390 million acquisition of RelateiQ creates a sought after research & development division.

Bob Lederer RFL Communications, Inc.

MRII names Reg Baker; Angus Reid: 3rd polling transformation (RBDR–7/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ annual Connected Life Study shows that evening TV viewing is heavily complemented by simultaneous digital activity. 2) MRII finds its man to replace Don Marek as Executive Director. 3) Angus Reid discusses the third major transformation in polling since the 1960s that is about to take place, elimination of the random sample.

Bob Lederer RFL Communications, Inc.

IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.