Novel Explanations for Causes of Consumer Behavior / RBDR

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April 11, 2019

Today on RBDR: In her new book, “Marketing Landmines, Karen J. Tibbals discusses her discovery of causes of hidden explosions that hurt brands. These revelations by the former pharmaco market researcher explained consumer behavior and have become a focal point in her business. (You can order “Marketing Landmines” on Amazon.com)

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