Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

Contextual mktg takes reins from campaign mktg; Unique mobile MR uses (RBDR–4/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Find out more about Nuance: http://www.NuanceCoding.com

Today: 1) Forrester Research says, unequivocally, that campaign marketing is dead and contextual marketing now rules. What does that imply for marketers? 2) SurveyMonkey is moving its international office from Lisbon to Dublin. Corporate taxes might be one important reason. 3) uSamp VP Innovation Justin Wheeler explains some of the unique research capabilities offered only by mobile research.

Bob Lederer RFL Communications, Inc.

“Great Marketing Leaders” need MR; Michalis Michael’s latest social MR guidance (RBDR–4/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV viewing. 3) Social media research expert Michalis Michael of DigitalMR Ltd. tells RBDR viewers how to analyze social media research and integrate it with traditional data.

Bob Lederer RFL Communications, Inc.

Google Glass’ privacy problem; Online community startup tips (RBDR–4/09/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Google has been roundly praised for its targeting release of Google Glass to many individuals for testing purposes. However, out of nowhere, a consumer concern over privacy has emerged. 2) Toluna VP Online Communities Julie Paul tells RBDR some basics of her research specialty, including startup costs, what to focus on and more.

Bob Lederer RFL Communications, Inc.

Study shows why brands can not afford to ignore customer social media complaints; Eric Salama, Part 2: the likely major change in MR this year (RBDR–4/8/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Two studies RBDR noted last week shows fewer of the fastest growing companies are paying attention to customer complaints on Twitter. Now, a new study shows the peril those companies may be put themselves in because consumers base their purchasing decisions on their brand interactions, and bad experiences need to be dealt with. 2) Part 2 of RBDR’s conversation with Kantar CEO Eric Salama. Hear what he thinks is the likely THE major development in research in 2014, plus a new way of considering respondents’ interests.